CV & Portfolio
Maria Yakushina
I have 11 years of experience in marketing communications. I specialize in IT, marketing, tourism, FMCG, and sports industries. Over the past 5 years, I’ve actively contributed to crafting and implementing digital communication strategies, defining brand tones of voice, and creating content for over 10 brands. My commitment to staying abreast of market trends allows me to develop and implement effective digital strategies for companies. I am currently exploring new job opportunities.
Professional skills
- Professional qualification in PR and advertising.
- Proven expertise in developing and implementing digital communication strategies and tones of voice across diverse channels: emails, websites, landing pages, social media, Google Ads, webinars, offline presentations, and SEO.
- Proficient in writing, editing, and proofreading marketing content in English, Italian, and Russian, encompassing articles, cases, interviews, news, press releases, landing pages, emails, social media posts, and Google ads.
- Skilled in designing websites and landing pages using Figma, Canva, CapCut, Adobe Creative Suite (Photoshop, Lightroom, Adobe Premiere, etc.), Microsoft Clipchamp, WordPress, Tilda, Wix, and Qwilr.
- Accomplished in team management (Jira, Slack, Trello, and Bitrix) with experience leading teams of up to 10 individuals.
- Strong communication skills.
- Professional proficiency in project management methodologies such as Agile, SCRUM, and Kanban.
- Demonstrated teamwork skills with a client-oriented approach in multitasking scenarios.